How It Works
Ingenia's Proven Process for Success

The Ingenia Process is a framework in which we analyze our clientís product offerings and build a marketing strategy thatís focused at their target demographic. It is broken down into a step-by-step process:


Analyze Needs and Strategy
First, we will analyze your product: who is the target audience? Who can afford the product? Who will spend money on the product? Who may need the product that may not know about it? Who might promote the product to others? Then, we will analuze the customer's mentality: Where does this person shop? What is the age, location, and income demographic? What kind of marketing appeals to this consumer?


Create Marketing Plan
Your individual consultant works with our team of local marketing professionals, like our campaign service and web presence teams, to design your online marketing campaign. Our marketing specialists then create an integrated digital marketing campaign that we determine to be most effective on the target customer. The campaign may utilize some or all forms of online marketing, including: Search Advertising, Display Advertising, Email, SMS, SEO, Craigslist, Facebook, Twitter.


Execute and Track Campaign
Your integrated digital marketing campaigns are deployed and continuously monitored for performance. Our extensive media reach boosts your business visibility across the places where consumers are searching, surfing, and socializing online. Our custom analytics system captures detailed information at every step of the marketing process from initial response, to user engagement and interaction, delivery to website, follow-up interactions, and ultimately conversion data.


Report Results and Refine Campaign
Our detailed reports show you whatís working. You can access them any time to see everything from clicks, traffic and campaign performance. And, you donít have to make sense of it on your own. Your team is with you every step of the way. All statistics gathered throughout the process allow our marketing specialists to continually refine and optimize the marketing campaigns, target audience, and customer interactions.


Search Network Process


Your Internet Marketing Consultant enters your search engine advertising campaign information into our platform, including your text ads, budget, key geographic areas, and other details.



The campaign, along with your keywords, is reviewed by our editorial team to ensure quality control and accuracy, leveraging historic campaign data and best practices for your business type.



Once finalized, the campaign is provisioned and our technology delivers it on your behalf across our extensive network that covers 98% of the places people search online1, including leading search engines, directories, and specialty sites.



Leveraging our API, we scan and collect your results from across our search network to monitor your campaign results and conversions.



Then, our conversion optimization technology uses this data to adjust and shift your campaign accordingly, updating the networks each day to provide the best performance for your campaign.



Over time, all of that rich data is collected in the Ingenia database, which we leverage to build campaigns.


1 Hitwise


 




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